GeoNeoLogical Novel and Other Hybrimedia Experiments: or How to Use Hybrid Methods such as Hybrid Discourse Analysis (HDA) within a Knowledge Base

  • Pedro Andrade Universidade do Minho, Instituto de Ciências Sociais, Centro de Estudos de Comunicação e Sociedade

Abstract

In this essay I will present some results of the project Public Communication of Art, which developed a seminal theory and methodology intended to cope with hybridity and new media literacy in our globalized and inter/transcultural world. Some of the methods used blend vision with touch and are called ‘hybrid methods’ or ‘hybrimethods’. Examples of these are, for instance, a Multitouch Interactive Table, a Multitouch Questionnaire, Trichotomies Game and GeoNeoLogic Novel, this last one being a hybrid novel activated by fusion of vision, touch and GPS coordinates. Another hybrimethod is a sort of discursive analysis, named Hybrid Discourse Analysis (HDA), which uses ‘semantic-logical networks’ organized by concepts and ‘relation-concepts’. HDA is here articulated with Critical Sociology and applied to the analysis of a text on Magic Realism, which is also a hybrid genre within the social field of literature.

DOI: http://dx.doi.org/10.14195/2182-8830_4-2_8

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Author Biography

Pedro Andrade, Universidade do Minho, Instituto de Ciências Sociais, Centro de Estudos de Comunicação e Sociedade

Pedro Andrade is Researcher and Professor at University of Minho. Phd in Sociology of Culture at FCSH, New Univ. of Lisbon (2002). He teaches in the area of Cyberculture. Major areas of research: art and science museums, digital communications and literacies, digital social networks (Web 2.0/Web 3.0), methodologies and hypermedia. Coordinator of several funded research projects, e.g. Scientific-Technological Literacy and Public Opinion: the case of science museums; Public Communication of Arts: the case of local/global art museums. Activities in fine arts, experimental cinema, hybrimedia, digital games. Exs: as member of Paris Film Coop: Film Saboté Spatial nº1 (1975) and Body Cinema (images and music based on humidity and temperature of the body, 1976). 1st Portuguese cultural webpage (1995). Hybrilog (hybrid blog, 2006). Sociological Games (made in Flash and Action Script, 2006). GeoNeoLogic Novel (plot funded on GPS, 2009). Social Semantic Sites (in Web 2/3.0, 2011).

E-mail: pjoandrade@gmail.com

Sites:

https://sites.google.com/site/compubartenglish/

https://sites.google.com/site/peacewarsenglish

https://sites.google.com/site/livrosexperimentaisenglish/

https://sites.google.com/site/web3novelenglish/

Present institutional site: University of Minho, Social Sciences Institute, Communications and Society Research Centre: http://www.comunicacao.uminho.pt/cecs/index.asp

References

ANDRADE, Pedro, ed. (2016). Comunicação Pública da Arte: O Caso dos Museus de Arte Locais/Globais. Lisboa: Edições Caleidoscópio.

ANDRADE, Pedro, Carlos Almeida Marques, and José Cunha Barros, eds. (2010). Arte Pública e Cidadania: Novas Leituras na Cidade Criativa. Lisboa: Edições Caleidoscópio.

ANDRADE, Pedro (2014). “Post-Colonial Co-Ordinary Literature and the Web 2.0/3.0: Thinking Back within Transmediatic Knowledge.” New Literary Hybrids in the Age of Multimedia Expression: Crossing Borders, Crossing Genres. Ed. Marcel Cornis-Pope. Amsterdam: John Benjamins. 123-144. doi: 10.1075/chlel.xxvii.08and.

ANDRADE, Pedro (2011). Social Semantic Sites:
“Public Communication of Art.” n.d. 28 May 2016. https://sites.google.com/site/compubartenglish/.
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ANDRADE, Pedro (2011a). Sociologia Semântico-Lógica da Web 2.0/3.0 na Sociedade da Investigação: Significados e Discursos Quotidianos em Blogs, Wikis, Mundos/Museus Virtuais e Redes Sociais Semântico-lógicas. Lisboa: Edições Caleidoscópio.

ANDRADE, Pedro (2011b). Novas Autorias / Leitorias / Actorias: Escrita Comum, Literacias Híbridas e Anti-vigilâncias na Web 2.0. Lisboa: Edições Caleidoscópio.

ANDRADE, Pedro (2011c). Novela GeoNeológica nº 1: Um Caso de Literatura Transmediática, Primeira Novela da Web 3.0. Lisboa: Edições Caleidoscópio.

ANDRADE, Pedro, ed. (2010b). Museus, Públicos e Literacia Científico-Tecnológica: Redes Sociais de Comunicação de Significados no Espaço Interdimensional do Museu. Lisboa: Edições Colibri.

ANDRADE, Pedro (2008). “A sociedade da investigação e do jornalismo: boas práticas de cidadania participativa através da internet móvel e do social bookmarking.” Anuário Internacional de Comunicação Lusófona. SOPCOM. 307-312.

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Published
2016-07-11
How to Cite
ANDRADE, Pedro. GeoNeoLogical Novel and Other Hybrimedia Experiments: or How to Use Hybrid Methods such as Hybrid Discourse Analysis (HDA) within a Knowledge Base. MATLIT: Materialities of Literature, [S.l.], v. 4, n. 2, p. 157-181, july 2016. ISSN 2182-8830. Available at: <http://impactum-journals.uc.pt/matlit/article/view/2372>. Date accessed: 19 feb. 2018. doi: https://doi.org/10.14195/2182-8830.
Section
Secção Temática | Thematic Section

Keywords

GeoNeoLogic novel; hybrimethods; hybrid discourse analysis (HDA); magic realism; semantic-logical networks; alphabet of interconceptual relations