Geocaching and territorial marketing. Reflection regarding an event in Serra da Estrela

Authors

  • João Luís J. Fernandes Departamento de Geografia da Universidade de Coimbra e CEGOT

DOI:

https://doi.org/10.14195/0871-1623_32_3

Keywords:

Geocaching, Serra da Estrela Natural Park, Landscape

Abstract

An event that took place in the Serra da Estrela Natural Park was an opportunity to promote geocaching as a different geographic experience and a relevant tool to strengthen the tourist image of places suffering from a poor external representation. Following the example of this network of villages, geocaching is also an additional activity in a wide multifunctional appropriation of rural spaces, now open to tourism and leisure activities, especially in this particular region of heritage and a rocky landscape shaped by water courses.

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Published

2013-09-01

Issue

No. 32 (2013): Cadernos de Geografia n. 32

Section

Articles

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows sharing the work with recognition of authorship and initial publication in Antropologia Portuguesa journal.