Tourism, health and wellness: a sea of opportunities in the city of Sines

Abstract

The current health perception, according to the WHO definition, is an opportunity for the development of territories, particularly in the tourism perspective, can encourage the emergence of tourism products, such as the Tourism of Health and Welfare, which complementarity with others, contribute to its reinvent and differentiation and thus to their competitiveness. On the other hand, the focus on productization of natural resources, including sea, in different approaches of conventional, can leverage sustainable tourism development of destinations, in that foster diversification of supply and increase their attractiveness. As part of a study on the municipality of Sines, in order to define policies and practices for tourism development of this territory, this tourism product comes in complementarity with others, as a way of sustainability, associated in particular the Thalassotherapy one ancient practice revisited in post-modernity, able to leverage a differentiated and competitive offer with deterrent characteristics of seasonality and potentiate the increase in visitor stay time.

DOI: http://dx.doi.org/10.14195/0871-1623_34_4