Tourism in Serra da Estrela. Planning of tourist activity and development

Abstract

Nowadays, all over the world, the tourism activity presents itself as an activity which is growing rapidly, able to create significant economic flows and new development opportunities. Portugal and the region of Serra da Estrela, in the context of an open and globalised economy, aren’t on the side lines of this phenomenon.
Discussing tourism and planning implies, inevitably, speaking of resources, their management and the economic development they provide to each territory. The higher or lower attractiveness a tourist destination presents depends on the way the resources, qualitatively representative, relate to each other. It is in this symbiosis that the practice of planning in tourism assumes its true importance under the present approach to tourism.
The planning activity is stro ng and essential to a proper and proficient management of tourist destinations.
In this sense, it puts in evidence the tourist potential inherent to the Serra da Estrela region, namely from its most attractive features, evaluating the impact that the planning and proper management of tourism resources can have on the economic and social transformation of the region.

https://doi.org/10.14195/0871-1623_35_2