Media and gender in the Brazilian elections of 2022
A study on the media visibility and representation of Brazilian women politicians
DOI:
https://doi.org/10.14195/2183-6019_17_8Keywords:
Underrepresentation of women politicians, media visibility of women politicians, media, gender stereotypes.Abstract
This article deals with the presence and representation of women politicians in the Brazilian media. Our corpus consisted of all the news from the newspapers “Folha de São Paulo” and “Estadão, in the period before the Brazilian 2022 elections. The empirical analysis is carried out by mixed methods: the corpus is initially analyzed quantitatively, through content analysis with categories similar to previous studies, for a comparative survey of the coverage of electoral periods. Aditionally, as a qualitative case study, we carried out a textual and visual analysis of the news, similar to the case studies of the Global Media Monitoring Project (GMMP), focusing on women candidates for the election, seeking to deepen the issue of representation. Through this research, we seek to expand the discussion about the 'Glass Ceiling' and the media and the historical barriers preventing women from reaching and running for positions of power.
Downloads
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Mediapolis - Journal of Communication, Journalism and Public Space
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows sharing the work with recognition of authorship and initial publication in Antropologia Portuguesa journal.
