The geographic expression of creative industries and cinema touristic landscapes

Abstract

The image of places influences the behavior of geographic actors such as tourists, entrepreneurs and new residents. The construction of this image is a complex result from the combination of three key contributions: the direct lived experience; the territorial marketing strategies and the way creative industries represent those same places. Among the creative industries that operate in today’s digital world, cinema is one of the most important communication tools and place image making source. First, many of the imaginary movies fiction take advantage of geographic scenarios that, depending on how they are represented, mark the image of these places. Second, cinema is an active geographic agent. In fact, the movies industry is directly responsible for the creation of new functional and symbolic landscapes and some innovative touristic territories.