Stories of culture. The power of Storytelling in Cultural Tourism Destinations

Authors

  • Jose Carlos Póvoas Gonçalves Instituto Politécnico de Viseu

DOI:

https://doi.org/10.14195/0871-1623_37_9

Keywords:

Storytelling, Cultural Tourism, Experience Economy, Consumer Behavior in Tourism

Abstract

Cultural tourism in which Storytelling is an important part of is increasingly relevant these days. Not only because it´s an unique product, but also because it fills the gap between residents and tourists, bringing them closer together in a way that traditional tourism would never be able to do. However the existing information about this subject is still scarce, particularly in the tourist industry.

This paper aims to present a conceptual review on Storytelling, as well as to show its importance to tourism.

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Published

2018-07-26

Issue

No. 37 (2018): Cadernos de Geografia n. 37

Section

Notas

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows sharing the work with recognition of authorship and initial publication in Antropologia Portuguesa journal.