Stories of culture. The power of Storytelling in Cultural Tourism Destinations

  • Jose Carlos Póvoas Gonçalves Instituto Politécnico de Viseu
Keywords: Storytelling, Cultural Tourism, Experience Economy, Consumer Behavior in Tourism


Cultural tourism in which Storytelling is an important part of is increasingly relevant these days. Not only because it´s an unique product, but also because it fills the gap between residents and tourists, bringing them closer together in a way that traditional tourism would never be able to do. However the existing information about this subject is still scarce, particularly in the tourist industry.

This paper aims to present a conceptual review on Storytelling, as well as to show its importance to tourism.


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