Production marks, trade marks. The Portuguese wine sector after the First World War

Abstract

In this article we will analyse the trademarks of different companies, traders and producers representing the various Portuguese wine regions in the aftermath of the First World War. The study will be based on trademark applications published in the Boletim de Propriedade Industrial between 1918 and 1924.

The aim is to quantify and understand the relationship between trademarks and appellations of origin, seeking to identify, through semiotic analysis, representative and identifying elements of the indication of provenance used in numerous trademarks.

The article is structured as follows: after a brief historical background and presentation of the scope and research question, we will review the literature on the subject; then we will present the methodology used and the results obtained; finally, the conclusions that the research allows us to draw at this stage of the study.