The Rise of Advertising as a Cultural Industry (1860-1960)

Authors

  • Eduardo Cintra Torres Universidade de Coimbra, Centro de Estudos Interdisciplinares – CEIS20
  • Pedro Almeida Leitão Universidade do Porto, CITCEM, Faculdade de Letras https://orcid.org/0000-0003-0242-9276

DOI:

https://doi.org/10.14195/2183-6019_18_0

Abstract

Academic research into the history of advertising has focused particularly on aspects such as the study of representations in advertising and the presence of economic or cultural activities in advertisements, giving rise to numerous monographic articles. However, it can be said that the main themes of academic research into the history of advertising in various countries have focused on posters and the press, particularly their origins.

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Published

2024-06-28

Issue

No. 18 (2024): The Affirmation of Advertising as a Cultural Industry (1860-1960)

Section

Introdução

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows sharing the work with recognition of authorship and initial publication in Antropologia Portuguesa journal.