GeoNeoLogical Novel and Other Hybrimedia Experiments: or How to Use Hybrid Methods such as Hybrid Discourse Analysis (HDA) within a Knowledge Base

Authors

  • Pedro Andrade Universidade do Minho, Instituto de Ciências Sociais, Centro de Estudos de Comunicação e Sociedade

DOI:

https://doi.org/10.14195/2182-8830_4-2_8

Keywords:

GeoNeoLogic novel, hybrimethods, hybrid discourse analysis (HDA), magic realism, semantic-logical networks, alphabet of interconceptual relations

Abstract

In this essay I will present some results of the project Public Communication of Art, which developed a seminal theory and methodology intended to cope with hybridity and new media literacy in our globalized and inter/transcultural world. Some of the methods used blend vision with touch and are called ‘hybrid methods’ or ‘hybrimethods’. Examples of these are, for instance, a Multitouch Interactive Table, a Multitouch Questionnaire, Trichotomies Game and GeoNeoLogic Novel, this last one being a hybrid novel activated by fusion of vision, touch and GPS coordinates. Another hybrimethod is a sort of discursive analysis, named Hybrid Discourse Analysis (HDA), which uses ‘semantic-logical networks’ organized by concepts and ‘relation-concepts’. HDA is here articulated with Critical Sociology and applied to the analysis of a text on Magic Realism, which is also a hybrid genre within the social field of literature.

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Author Biography

Pedro Andrade, Universidade do Minho, Instituto de Ciências Sociais, Centro de Estudos de Comunicação e Sociedade

Pedro Andrade is Researcher and Professor at University of Minho. Phd in Sociology of Culture at FCSH, New Univ. of Lisbon (2002). He teaches in the area of Cyberculture. Major areas of research: art and science museums, digital communications and literacies, digital social networks (Web 2.0/Web 3.0), methodologies and hypermedia. Coordinator of several funded research projects, e.g. Scientific-Technological Literacy and Public Opinion: the case of science museums; Public Communication of Arts: the case of local/global art museums. Activities in fine arts, experimental cinema, hybrimedia, digital games. Exs: as member of Paris Film Coop: Film Saboté Spatial nº1 (1975) and Body Cinema (images and music based on humidity and temperature of the body, 1976). 1st Portuguese cultural webpage (1995). Hybrilog (hybrid blog, 2006). Sociological Games (made in Flash and Action Script, 2006). GeoNeoLogic Novel (plot funded on GPS, 2009). Social Semantic Sites (in Web 2/3.0, 2011).

E-mail: pjoandrade@gmail.com

Sites:

https://sites.google.com/site/compubartenglish/

https://sites.google.com/site/peacewarsenglish

https://sites.google.com/site/livrosexperimentaisenglish/

https://sites.google.com/site/web3novelenglish/

Present institutional site: University of Minho, Social Sciences Institute, Communications and Society Research Centre: http://www.comunicacao.uminho.pt/cecs/index.asp

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Published

2016-07-11

How to Cite

Andrade, Pedro. 2016. “GeoNeoLogical Novel and Other Hybrimedia Experiments: Or How to Use Hybrid Methods Such As Hybrid Discourse Analysis (HDA) Within a Knowledge Base”. MATLIT: Materialities of Literature 4 (2):157-81. https://doi.org/10.14195/2182-8830_4-2_8.

Issue

Vol. 4 No. 2 (2016): Digital Literary Studies 2

Section

Secção Temática | Thematic Section

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