Merchantability of nature and global warming: the media's role

Authors

  • Paulo Cesar Zangalli Junior
  • João Lima Sant’Anna Neto

DOI:

https://doi.org/10.14195/1647-7723_22_2

Keywords:

Climate change, media, greening, sustainability.

Abstract

The purpose of this article is to discuss how the environmental discourse has been incorporated by capital in the process of greening and commodification of nature with a focus in the construction and dissemination of global climate
change discourse in the media. The way that media reports the theme extends and maximizes the perception of risk and often recreates reality. As considerations, we point out that the media acts as a legitimizing agent of the public agenda on climate change and generalize the speeches, contributes to climate mercantilization.

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Published

2015-08-23