Digital Landscapes of the New Post-Covid-19 Social Transformation

Crisis and Conflicts

Abstract

This article aims to show the new paradigms that emerged from the Covid-19 pandemic in the new digital landscapes. The old paradigms have, as a rule, accompanied globalization by processes of spatial and social diffusion but the Covid-19 pandemic changed standard behaviors in marketing strategies on a global scale forcing companies in the sector to rethink their strategy. The study addresses questions such as Covid-19 creating new digital landscapes? What mechanisms will companies use to establish relationships with your customers and regain their trust? Is digital marketing and AI in the marketing strategies companies unavoidable? These are some questions that we intend to reflect on, without, however, exhausting their discussion.