The Credibility of Ecological Product Labeling

Authors

  • Alexandra Aragão Faculdade de Direito da Universidade de Coimbra

DOI:

https://doi.org/10.14195/2182-2387_27_8

Abstract

Environmental marketing is increasingly a reality. Many commercial promotion strategies have, as their central objective, attracting attention and persuading potential buyers of the environmental merits of products.

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Published

2011-01-01

Issue

No. 27 (2011): Urbanism, Territorial Order and Environment Studies Center Law Review

Section

Dossier

License

Copyright (c) 2011 Alexandra Aragão

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows sharing the work with recognition of authorship and initial publication in Antropologia Portuguesa journal.