Populism in Brazil

the strategies used by Bolsonaro to reach power

Authors

DOI:

https://doi.org/10.14195/2183-5462_40_4

Keywords:

Populism, Policy, Brazil, Jair Bolsonaro

Abstract

This article intends to analyze the political trajectory of right-wing populist Jair Bolsonaro towards the presidency of Brazil with the intention of questioning the consensus disseminated by the media (and by several academic works) that the former captain is an irascible political actor and incapable of planning. Our hypothesis is that he used well-planned strategies to reach the presidency of Brazil in 2018. To carry out these analyzes and reflections, we used the notion of Truth and Discourse by Foucault and Politics by Laclau and Mouffe, as well as the concepts of Public Image developed by Wilson Gomes, and Enquadramento, based on the approach of Erving Goffman. After analyzing and reflecting on the selected events, the hypothesis that Bolsonaro's actions are not random and irrational proved to be pertinent.

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Published

2022-05-26

How to Cite

Mendes, A., & Silva, T. (2022). Populism in Brazil: the strategies used by Bolsonaro to reach power. Media & Jornalismo, 22(40), 79-104. https://doi.org/10.14195/2183-5462_40_4

Issue

Vol. 22 No. 40 (2022): Media and Populism

Section

Articles

License

Copyright (c) 2022 Media & Jornalismo

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows sharing the work with recognition of authorship and initial publication in Antropologia Portuguesa journal.