A thematic analysis of the portuguese party press

the case of Folha Nacional

Authors

DOI:

https://doi.org/10.14195/2183-5462_43_6

Keywords:

Populism, Political Communication, Chega, Party Press

Abstract

Since 2019, the party led by André Ventura has been disruptive in the national political scene and contradicted the thesis of the Portuguese impermeability (Mudde, 2020; Serrano, 2020) to the election of populist parties. Thus, this work intends to analyze one of the communication strategies in particular: the doctrinal publication Folha Nacional of the Chega party. Through a thematic analysis complemented with a brief content analysis, our study focuses on two dimensions: the publication’s agenda and the protagonists of the covers. Therefere, we will seek the answer to the following questions: 1) What are the main themes highlighted?; 1.1) What is the thematic proximity with the ‘populist agenda’ of far-right populist parties?; 2) Who are the main characters? and 2.1.) How are the different protagonists framed?. Above all, we noticed that the publication is mostly used to criticize opponents.

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Published

2023-12-11

How to Cite

Magalhães, C. (2023). A thematic analysis of the portuguese party press: the case of Folha Nacional. Media & Jornalismo, 23(43), 115-134. https://doi.org/10.14195/2183-5462_43_6

Issue

Vol. 23 No. 43 (2023)

Section

Articles

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