O Globo newspaper’s ethos and the campaign against fake news

Authors

  • Vivian Augustin Eichler Universidade Federal do Rio Grande do Sul (PPGCOM-UFRGS). Porto Alegre - Rio Grande do Sul, Brasil CEP: 90040-060.  
  • Janaína Kalsing Universidade Federal do Rio Grande do Sul (PPGCOM-UFRGS). Porto Alegre - Rio Grande do Sul, Brasil CEP: 90040-060.  
  • Ana Gruszynski Universidade Federal do Rio Grande do Sul (PPGCOM-UFRGS). Porto Alegre - Rio Grande do Sul, Brasil CEP: 90040-060. Pesquisadora do Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq).

DOI:

https://doi.org/10.14195/2183-5462_32_10

Keywords:

Fake News; Discursive Ethos; Journalism; O Globo Newspaper; Convergence

Abstract

This article aims to enlighten the meanings attributed to journalism and the discursive ethos of the brazilian newspaper O Globo in its campaign that fights against fake news. The research is based on bibliographic research and discourse analysis, which guide the mapping of meanings, the identification of the subjects and the voices of the utterances, as well as the crossing of discourses of journalistic and advertising content linked to the campaign. As a result, it was observed that the O Globo newspaper seeks to reinforce the belief in the role of journalism through the image of authority to verify information. In this way, the fake news phenomenon is used to align the newspaper’s ethos to the new environment of mediatized society and to self legitimize with its audiences.

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Published

2018-05-18

How to Cite

Eichler, V. A., Kalsing, J., & Gruszynski, A. (2018). O Globo newspaper’s ethos and the campaign against fake news. Media & Jornalismo, 18(32), 139-154. https://doi.org/10.14195/2183-5462_32_10

Issue

Vol. 18 No. 32 (2018): Ética Jornalística para o Século XXI - Novos Desafios, Velhos Problemas

Section

Articles

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows sharing the work with recognition of authorship and initial publication in Antropologia Portuguesa journal.