The populista rhetoric in the newspaper Extra

a study of the coverage of the 2014 World Cup

Abstract

The Extra, headquarter in Rio de Janeiro and founded in 1998, is one of the popular newspapers recognized in Brazil by the language simple, affordable price and proximity to the public’s reality. In this direction, the article seeks to verify how the acting of the vehicle occurred during the 2014 World Cup. We move, therefore, the concept of populism from the political field to study it only in its communicative form and we undertake an analysis to understand how the print speaks for the people and where the emotional appeal would be. The collect, by means of the adjectivation of the vehicle to players, matches, selections and other topics, serves as an explanatory key to identify a populist discursiveness. In this sense, we find in the vehicle a rhetorical appeal, already well known in political disputes, which in the case of the Cup was stressed by the loaded language, use of commonly repeated football expressions, narratives appealing and dramatic involving the context of matches.