“A Resposta de um Milhão de Euros”: A Visão das Juventudes Partidárias sobre as Oportunidades e Desafios da Comunicação Política nas Redes Sociais
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https://doi.org/10.14195/2183-5462_45_13Palavras-chave:
juventudes partidárias, redes sociais, objetivos, oportunidades, desafiosResumo
A investigação sobre a da relação entre jovens, política e redes sociais não tem incluído o papel e a visão das juventudes partidárias. Neste estudo, procuramos colmatar essa lacuna, procurando perceber (1) os objetivos que norteiam a comunicação política das juventudes partidárias nas redes sociais e (2) que oportunidades e desafios elas identificam no processo. Para tal, recorremos a entrevistas semiestruturadas com representantes das juventudes partidárias e grupos informais de jovens de partidos portugueses. A informação destaca-se como o principal objetivo comunicacional das juventudes partidárias, que não consideram as redes sociais o espaço ideal para o diálogo político. Embora as redes sociais sejam o principal canal de comunicação com os jovens, trazendo mais alcance, flexibilidade e possibilidade de feedback, vários desafios limitam a eficácia da comunicação: os recursos, o algoritmo, a fragmentação da audiência, os efeitos de seleção, a simplificação do complexo e a centralidade do contacto cara-a-cara. As implicações destes resultados são discutidas.
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