The daily inflection of the public service media

Abstract

The Public Service Broadcasting has historically been associated with two interrelated dimensions: a political and democratic dimension, and an educational dimension. It has an important role for forming an enlightened public opinion as an essential part of the political process. While contributing to the strengthening of democracy (apart from State and Market), the Public Service Broadcasting is also playing an educational role. In addition to information and entertainment, its duty is to protect and uphold high standards of quality in its programming that correspond to the moral model of societies. A third equally important dimension is the social integration dimension of Public Service Broadcasting and the relationship between society and publicity, and their interaction with Media. This paper seeks to ponder on the convergent dimension of Public Service Broadcasting highlighting its everyday sociability, both in terms of the topics, and in terms of its structure. What is important in this everydayness is that the general interest now seems framed by a motivation to see represented in the Public Service Media the daily lives of the very people to whom it is addressed. It is a discourse not only facing the objectivity and information, as well as to the subjectivity and authenticity of the individuals.