No one listens when everyone speaks: on the future of media in media life

Abstract

The future of media as an industry and in terms of the professionals it employs is considered using media theory and the production perspective on media as work. Given society’s reliance on media to tell its stories, and people’s everyday lives playing out within those same media, the moment these worlds collide provides an excellent starting point for futuristic exploration. Using a taxonomy of media as artefacts, activities and social arrangements, media work is considered in terms of an aesthetic opportunity, an ethical call to action, and a social responsibility.