Resources for digital narrative construction: The Impresa case

Abstract

Our purpose in this article is to discuss the narrative transformations of journalism at two levels. First, we will use three concepts that cross each other on the issue of digital storytelling (transmediality or transmedia storytelling, multimediality and interactivity) to understand the changes stemming from the web capabilities to build narratives. Second, since we work with narratives created within the largest Portuguese media group – Impresa – it is our intention to understand how the concentration affects the construction and dissemination of multimedia narratives.