For a content public service

Abstract

A debate about the “media public service” should concentrate in the recent past and the present of the public, State owned media and not in its present institutional model, taken for granted. In my communication, I consider that television became, for viewers and also for other players, primarily the contents, its own contents created in its own language, with a growing independence vis-a-vis its upstream institutional character and a growing power of the empowered viewer of the 21st century. Consequently, the debate should begin with contents: what contents should a State public service institution make available? I propose that, instead of a “media public service”, we should debate a Public Service of Contents.