Advertising and gender in Brazil: experience and constitution of publics in digital social networks

Authors

DOI:

https://doi.org/10.14195/2183-6019_7_12

Keywords:

advertising, gender, social networks, experience, publics

Abstract

The purpose of this paper is to discuss the interaction between advertising and subjects in social networks. For this, are analyzed two different Brazilian campaigns. One occurred in the carnival of 2015 and the other in the International Women’s Day of 2017. Both selected for having triggered gender issues. The theoretical perspective that underlies us is John Dewey’s pragmatism and a relational approach to communication. We start from the hypothesis that there is a potent relationship between advertising, experience and constitution of publics. Revealing the themes and values that touch our contemporary society.

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Published

2018-12-28

Issue

No. 7 (2018): Media, communication and gender

Section

Artigos

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows sharing the work with recognition of authorship and initial publication in Antropologia Portuguesa journal.