The matrix of the behaviour of the populist politician

a perspective of the rise of Bolsonarism in Brazil

Authors

  • Ana Paula da Costa Bronze Universidade do Porto
  • Vasco Ribeiro Universidade do Porto

DOI:

https://doi.org/10.14195/2183-6019_12_5

Keywords:

Political communication, Propaganda, populism, Bolsonarism

Abstract

After a bibliographical survey about the different definition and typologies of political populism (Wieviorka, 1993; Eco, 2006; Engesser et al, 2018; Judis, 2017; and others), we tried to create a populist behavior matrix, with special focus to the three classic areas of political ideology: left, center and right. Having created this matrix, we compared and applied Jair Bolsonaro’s behavior from an analysis of his speech to the UN General Assembly on 24 September 2019, and managed to create a populist behavior matrix for the Brazilian president. We believe that this study, besides confirming Bolsonaro’s typology of populism, can help the citizen to predict the 21 narrative characteristics this politician uses to try to shape Brazilian public opinion.

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Published

2021-04-20

Issue

No. 12 (2021): Media, Populism and Public Space: contemporary challenges

Section

Artigos

License

Copyright (c) 2021 Mediapolis - Journal of Communication, Journalism and Public Space

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows sharing the work with recognition of authorship and initial publication in Antropologia Portuguesa journal.