No. 18 (2024): The Affirmation of Advertising as a Cultural Industry (1860-1960)

DOI: https://doi.org/10.14195/2183-6019_18

Published: 2024-06-28

Full Issue

• PDF (Português (Portugal))

Introdução

• The Rise of Advertising as a Cultural Industry (1860-1960)

  Eduardo Cintra Torres, Pedro Almeida Leitão

  5-8

  • PDF (Português (Portugal))

Artigos

• The mechanical Eve: The commercial image of women in bicycle advertising during the belle époque

  Raúl Eguizábal Maza, Luis Eguizábal Jiménez, Isidro Jiménez Gómez

  9-26

  • PDF (Português (Portugal))

• Production marks, trade marks. The Portuguese wine sector after the First World War

  Carla Sequeira

  27-47

  • PDF (Português (Portugal))

• Empreza do Bolhão: Graphic arts and advertising in the 1920s and 1930s

  Pedro Almeida Leitão, Rui Teles de Menezes

  49-65

  • PDF (Português (Portugal))

• Representations of characters in Portuguese television print advertisements in the 20th century

  Andreia Galhardo

  67-78

  • PDF (Português (Portugal))

• Interview with publicist Jacques Séguéla

  Eduardo Cintra Torres

  79-92

  • PDF (Português (Portugal))

• Online advertising in digital generalists daily newspapers in Cape Verde and Angola Formats, distributions and frequencies on the homepages and typologies of interactivity

  Carlos Cabral, Stover Ezequias, Jorge Verissimo

  93-115

  • PDF (Português (Portugal))

• The Intimacy Factor How Podcast Parasocial Relationships Shape Advertising

  Catarina Saruga, Alexandre Duarte

  117-127

  • PDF