Feminine and non-feminist: the mediatic construction of backlash, consumption and post-feminisms

Abstract

The significant intervention of feminisms in the identification and deconstruction of the dominant social practices and, therefore, in the emergence of new perspectives of change, have always been obscured and neglected, if not absent, in the debate with the general public. Given the impact of the recent media language on feminisms, the analysis of how neoliberalism constructs feminisms, as appropriated by the media seems an important task, particularly as they can be seen and interpreted as a social phenomenon involving, in its modus operandi, both the control / power structures and the identity logics of a strongly patriarchal society. This review is the aim of our article.