De passivo a ativo e vice-versa?
Como os media digitais transformaram o papel do cidadão na comunicação política e jornalística
DOI:
https://doi.org/10.14195/2183-5462_48_9Palavras-chave:
Comunicação política, Audiência ativa, Jornalismo digital, Participação cívica, Viragem para o privado, Sociedade de plataformasResumo
Este ensaio examina a evolução do papel dos cidadãos na comunicação política e jornalística, centrando-se na transição do “consumidor passivo” do século XX para o “participante ativo” moldado pelas lógicas dos média digitais. O texto analisa as práticas como o gatewatching e o jornalismo engajado (engaged journalism) no âmbito dos estudos sobre jornalismo, e reflete sobre o impacto dos comportamentos mediados digitalmente através de um contínuo de participação na comunicação política. Este contínuo de participação conceptualiza o envolvimento como um processo contínuo e não como um resultado fixo. Através desta lente, o ensaio avalia como as ferramentas digitais permitiram aos cidadãos produzir, circular e desafiar mensagens políticas. Olhando para o futuro, este texto investiga igualmente se o declínio do uso público das redes sociais sinaliza um regresso à passividade. O argumento central é que, em vez de uma regressão, esta tendência representa uma “vi-ragem para o privado” com duas dimensões: o envolvimento discursivo em aplicações de mensagens privadas e o consumo de conteúdos curados por algoritmos em plataformas sociais visuais. Apesar destas mudanças, este ensaio defende que a noção de “cidadão passivo” é um mito. Embora a visibilidade e a escala dos espaços participativos possam mudar ao longo do tempo, a sua persistência sublinha a importância contínua da participação cidadã mediada digitalmente.
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