Strategic communication? Notes on professional practice in Brazil based on an analysis of the profile of management practitioners

Authors

  • Bruno Carramenha FAAP

DOI:

https://doi.org/10.14195/2183-5462_33_12

Keywords:

Identity, immaterial work, employee communications, organizational communications

Abstract

This paper presents the profile of ten communications professionals revealed in a qualitative research. Through the most frequent characteristics in their discourse they were divided in three groups, the self-promoters, the articulators and the executers, evidencing aspects of the performance of the communications practitioners in the Brazilian industry. It is intended, then, through literature research on contemporary work practices, the identification process of individuals and the areas of performance of communication management in organizations, to propose a critical analysis regarding each of these groups of profiles.

Downloads

Download data is not yet available.

Author Biography

Bruno Carramenha, FAAP

Graduado em Relações Públicas (2006) pela Faculdade Cásper Líbero, tem especialização em Gestão e Marketing (2010) pela ESPM e mestrado em Comunicação (2016) pela Faculdade Cásper Líbero.

É professor na graduação de Relações Públicas da Faap e dos programas de pós-graduação em Comunicação Organizacional da Universidade Anhembi-Morumbi e Faculdades Integradas Rio Branco.

Downloads

Published

2018-11-12

How to Cite

Carramenha, B. (2018). Strategic communication? Notes on professional practice in Brazil based on an analysis of the profile of management practitioners. Media & Jornalismo, 18(33), 187-204. https://doi.org/10.14195/2183-5462_33_12

Issue

Vol. 18 No. 33 (2018): Comunicação Estratégica Institucional e Organizacional

Section

Articles

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows sharing the work with recognition of authorship and initial publication in Antropologia Portuguesa journal.