Strategies of populist visibility in online media

a study on the polemics statements of Jair Bolsonaro in the 2018 presidential campaign

Authors

DOI:

https://doi.org/10.14195/2183-5462_40_14

Keywords:

polemics, populism, journalism, Brazil, Jair Bolsonaro

Abstract

In this paper we discuss the visibility of populist actors in traditional online media thought polemics discourse. For this, we analyze how the online Brazilian media G1 and UOL coverage Jair Bolsonaro’s candidacy during the 2018 Brazilian presidential elections. We show that this populist actor mostly uses polemics as an argumentative strategy for agenda-setting. The corpus of our work is based on the content of these two main Brazilian news websites in the period between September 7, 2018 and October 7, 2018, the month preceding the first round of the elections. This work is built on an interdisciplinary approach combining communication and language sciences.

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Published

2022-05-26

How to Cite

Barbosa de Almeida, T. (2022). Strategies of populist visibility in online media: a study on the polemics statements of Jair Bolsonaro in the 2018 presidential campaign. Media & Jornalismo, 22(40), 283-299. https://doi.org/10.14195/2183-5462_40_14

Issue

Vol. 22 No. 40 (2022): Media and Populism

Section

Articles

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Copyright (c) 2022 Media & Jornalismo

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows sharing the work with recognition of authorship and initial publication in Antropologia Portuguesa journal.