Vol. 18 No. 33 (2018): Comunicação Estratégica Institucional e Organizacional

Articles

• Strategic communication in contemporary organizations

  Margarida M. Krohling Kunsch

  13-24

  • PDF (Português (Portugal))

• A conceptual reflection about Corporate Social Responsibility and its relation with Strategic Communication

  Anna Carolina Boechat, Ana Margarida Barreto

  25-42

  • PDF (Português (Portugal))

• Integrated reporting stimulates strategic communication of corporate social responsibility? A marketing perspective analysis based on Maignan, Ferrell and Ferrell’s stakeholder model of corporate social responsibility in marketing

  Nuno Baptista

  43-60

  • PDF (Português (Portugal))

• Organizational Communication: the importance of Internal Communication

  Filipa Neiva Santos de Oliveira

  61-74

  • PDF (Português (Portugal))

• The Contribution of Strategic Communication towards Retaining Human Resources

  Rosa Cristina Meirinhos, Ana Margarida Barreto

  75-90

  • PDF (Português (Portugal))

• The strategic internal communication as an reinforcement of the valorization of people and their levels of engagement in organizations

  Nuno Goulart Brandão

  91-102

  • PDF (Português (Portugal))

• Strategic communication: conceptual (im) precisions and possible dimensions in the context of organizations

  Rosângela Florczak Oliveira, Cleusa Maria Andrade Scrofernenker

  103-114

  • PDF (Português (Portugal))

• “No, you cannot”: The counterpropaganda poster and persuasion strategies in the Portuguese legislative and presidential elections from 2001 to 2016

  Célia Belim, Raphaël Baptista

  115-140

  • PDF (Português (Portugal))

• Government public relations and national identity building: the open presidencies of Armando Guebuza in Mozambique

  Gisela Goncalves, Stelia Neta Mboene

  141-154

  • PDF (Português (Portugal))

• The American public relations firm hired by Salazar (1951-1962) – The debut of the dictatorship in the bidirectional asymmetric model in the post-António Ferro period

  Vasco Ribeiro

  155-170

  • PDF (Português (Portugal))

• “Collaborative” strategies between journalists and brand managers in the context of product differentiation: a comparative analysis of three brands in the automotive industry

  Rosa Maria Sobreira, Paula Arriscado

  171-185

  • PDF (Português (Portugal))

• Strategic communication? Notes on professional practice in Brazil based on an analysis of the profile of management practitioners

  Bruno Carramenha

  187-204

  • PDF (Português (Portugal))

• The Communication Management of 5 Companies considered The Best to Work in Portugal: The Case of “Facebook” and “Linkedin”

  Rita Monteiro Mourão

  205-218

  • PDF (Português (Portugal))

• The relevance of talent management and its incremental impact on organizational strategy – A qualitative study

  Manuel Sousa Pereira

  219-234

  • PDF (Português (Portugal))

• Lowsumerism’s impact on advertising strategies: A case study

  Juliana Lopes de Almeida Souza, Thaís Martins Guerra

  235-248

  • PDF (Português (Portugal))

• Mining reinvents itself: A study on the discursive ethos of Brazilian mining companies

  Fábia Pereira Lima

  249-261

  • PDF (Português (Portugal))