A conceptual reflection about Corporate Social Responsibility and its relation with Strategic Communication

Authors

  • Anna Carolina Boechat CIC Polo Digital - FCSH
  • Ana Margarida Barreto

DOI:

https://doi.org/10.14195/2183-5462_33_2

Keywords:

Corporate social responsibility, strategic communication, ethics, sustainability

Abstract

Corporate Social Responsibility (CSR) has become increasingly important for organizations, consolidating itself as a preponderant factor in the level of Strategic Communication (SC) for the creation of greater competitiveness and value for different stakeholders. The purpose of this article is to provide a framework about this topic, outlining the origin and evolution of this inevitable theme of the 21st century, tracing some points where the proximity between CSR and SC is evidenced.

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Published

2018-11-09

How to Cite

Boechat, A. C., & Barreto, A. M. (2018). A conceptual reflection about Corporate Social Responsibility and its relation with Strategic Communication. Media & Jornalismo, 18(33), 25-42. https://doi.org/10.14195/2183-5462_33_2

Issue

Vol. 18 No. 33 (2018): Comunicação Estratégica Institucional e Organizacional

Section

Articles

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows sharing the work with recognition of authorship and initial publication in Antropologia Portuguesa journal.