The strategic internal communication as an reinforcement of the valorization of people and their levels of engagement in organizations

Authors

  • Nuno Goulart Brandão Universidade Católica Portuguesa

DOI:

https://doi.org/10.14195/2183-5462_33_6

Keywords:

Organizational communication, public relations, engagement, strategic communication, internal communication

Abstract

This article assumes a reflective attitude about the importance of internal communication which should be assumed in the organizations through a strategic vision. In order to reinforce their bidirectional internal relations, in na effective management of relations, engagement and mutual interests, focused on the valorization of their people and their behaviors which allow the establishment of long term relations between them nd the organizations which they represent, contribuiting for a greater humanization of organizations.

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Published

2018-11-12

How to Cite

Brandão, N. G. (2018). The strategic internal communication as an reinforcement of the valorization of people and their levels of engagement in organizations. Media & Jornalismo, 18(33), 91-102. https://doi.org/10.14195/2183-5462_33_6

Issue

Vol. 18 No. 33 (2018): Comunicação Estratégica Institucional e Organizacional

Section

Articles

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows sharing the work with recognition of authorship and initial publication in Antropologia Portuguesa journal.