Vol. 19 No. 34 (2019): Publicidade: teorias, métodos e práticas

DOI: https://doi.org/10.14195/2183-5462_34

Published: 2019-06-28

Full Issue

PDF (Português (Portugal))

Presentation

Advertising: theories, methods and practices - introductory note

Ivone Ferreira

7-9
- PDF (Português (Portugal))

Articles

May the Force be with you - the challenges of advertising in the new communicational galaxy

Sara Balonas

13-34
- PDF (Português (Portugal))
Advertising versus the new contexts of the Digital era: privacy, transparency and disruption

Francisco Rui Cádima

35-46
- PDF (Português (Portugal))
Positioning of young Brazilian radios in social networks: interactivity strategies and actions

Nair Prata, Débora Cristina Lopez, Marcelo Freire, Kamilla Avelar, Danielle Diehl

47-63
- PDF (Português (Portugal))
Smartphones: the nervous system of liquid communication

Paulo Pinto Silva, Cláudia Seabra, Isabel Ferin Cunha

65-81
- PDF (Português (Portugal))
Marcas, produtos e temáticas na ficção televisiva: um ensaio sobre o placement como estratégia de produção

Nuno Goulart Brandão, Catarina Duff Burnay

83-94
- PDF (Português (Portugal))
The Advertising: a field in transformation

Lucas Alves Schuch, Juliana Petermann

95-113
- PDF (Português (Portugal))
Foray into analysis models for advertising image

Ivone Ferreira

115-126
- PDF (Português (Portugal))
Emotive forms of persuasive discourse

Samuel Mateus

127-141
- PDF (Português (Portugal))
Rhetoric of affections: advertising, seduction and truth

Paulo Barroso

143-154
- PDF (Português (Portugal))
The advertising discourse that incite fear and superstition

Danielle Cândido

155-167
- PDF (Português (Portugal))
Advertising in Brazil: professional identities and work organization in the agencies

Everardo Rocha, Bruna Aucar

169-180
- PDF (Português (Portugal))
Advertising with the argument at origin. An exploratory approach to the Porto city brand and Port wine brand

Paula Lobo, Ivone Ferreira

181-191
- PDF (Português (Portugal))
Personal traits behind the intention to Donate Blood

Ana Margarida Barreto

193-206
- PDF (Português (Portugal))
The humanitarian crisis as an advertising subject: some ethical and legal questions

Ana Amorim

207-219
- PDF (Português (Portugal))
The advertising influence on the consumption of clothing and footwear brands in a youth context

Cristina Santos

221-232
- PDF (Português (Portugal))
The nature of the scientific reputation phenomenon: the case of an university-industry consortia

Teresa Ruão, Clarisse Pessôa

233-247
- PDF (Português (Portugal))
The Impact of the purchase channel on unplanned purchases

Inês Henriques, Ana Margarida Barreto

249-268
- PDF (Português (Portugal))
Violation of procedural guarantees by the brazilian Media: an analysis of Case School Base/1994

Thaís dos Santos Souza

269-293
- PDF (Português (Portugal))
Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene

Mariana Carareto, Renata Calonego, Roseane Andrelo

295-312
- PDF (Português (Portugal))
Package: the image element of the product

Madalena Sena

313-319
- PDF (Português (Portugal))

Reviews

Hindman, M. (2018). The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy. Princeton, New Jersey: Princeton University Press.

Eduardo Acquarone

323-325
- PDF (Português (Portugal))
Snyder, T. (2017). Sobre a Tirania. Vinte Lições do Século XX. Lisboa: Relógio de Água

Francisco Rui Cádima

327-328
- PDF (Português (Portugal))
Benkler, Y.; Roberts, H, & Faris, R. (2018). Network Propaganda: Manipulation, Disinformation, and Radicalization in American Politics. New York: Oxford University Press

João Carlos Martins

329-331
- PDF (Português (Portugal))
McIntyre, L. (2018). Post-truth. Cambridge, MA: MIT Press

Patrícia de Matos Sá Rêgo

333-335
- PDF (Português (Portugal))

Vol. 19 No. 34 (2019): Publicidade: teorias, métodos e práticas

Full Issue

Presentation

Advertising: theories, methods and practices - introductory note

Articles

May the Force be with you - the challenges of advertising in the new communicational galaxy

Advertising versus the new contexts of the Digital era: privacy, transparency and disruption

Positioning of young Brazilian radios in social networks: interactivity strategies and actions

Smartphones: the nervous system of liquid communication

Marcas, produtos e temáticas na ficção televisiva: um ensaio sobre o placement como estratégia de produção

The Advertising: a field in transformation

Foray into analysis models for advertising image

Emotive forms of persuasive discourse

Rhetoric of affections: advertising, seduction and truth

The advertising discourse that incite fear and superstition

Advertising in Brazil: professional identities and work organization in the agencies

Advertising with the argument at origin. An exploratory approach to the Porto city brand and Port wine brand

Personal traits behind the intention to Donate Blood

The humanitarian crisis as an advertising subject: some ethical and legal questions

The advertising influence on the consumption of clothing and footwear brands in a youth context

The nature of the scientific reputation phenomenon: the case of an university-industry consortia

The Impact of the purchase channel on unplanned purchases

Violation of procedural guarantees by the brazilian Media: an analysis of Case School Base/1994

Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene

Package: the image element of the product

Reviews

Hindman, M. (2018). The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy. Princeton, New Jersey: Princeton University Press.

Snyder, T. (2017). Sobre a Tirania. Vinte Lições do Século XX. Lisboa: Relógio de Água

Benkler, Y.; Roberts, H, & Faris, R. (2018). Network Propaganda: Manipulation, Disinformation, and Radicalization in American Politics. New York: Oxford University Press

McIntyre, L. (2018). Post-truth. Cambridge, MA: MIT Press

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